Why Redesigning Website ?
Have you ever heard that your website should be your best salesperson?
Think about it. A website should say everything about your business and promote all your current products, services, and pricing. It should attract prospects and answer any and all questions they have about the company. In other words, your website should convert prospects into leads like any other salesperson. Just as you need to train and invest in your salespeople year after year, you need to measure your site’s performance over time and make any necessary changes and updates to ensure it continues to successfully convert visitors. As you analyze your site, you might identify specific problems that prompt you to consider a redesign. Maybe shoppers are increasingly abandoning their carts on your e-commerce site. Maybe your bounce rate is significantly higher on mobile devices than desktops. These are just a few reasons that you may need to redesign your site. We’ll discuss more reasons below to help you decide whether you need to invest the time, resources, and budget in a redesign.
To help you better envision your redesign process, let’s dig deeper into the most common redesign goals and what you'll need to do to achieve them.
Having a consistent look and feel across your site is important. If a visitor clicks on a link on your homepage and is taken to a page that looks completely different, they may be confused or even worry that they were redirected to a malicious page. Even small differences — like having different navigation menus on pages — can frustrate visitors. Design inconsistencies like these are common, particularly on sites that have added more authors and merged with other microsites over time. If your site has grown significantly in the past few years, then it may be time to review and implement brand guidelines and styles so your site has a cohesive design. That includes deciding on a color palette, fonts and font hierarchy, button styles, iconography, and more.
Your website's great design won't matter if no one sees it. To drive traffic to your site, you need to optimise it for search. A great way to do this is to make blogging part of your content strategy. Websites that feature a blog have a 43% greater chance of being ranked highly on search engines. When developing your blog strategy, you’ll need to do keyword research to see what specific words and phrases people are using in their search engine queries and then include them in your titles, headers, body copy, meta descriptions, and URLs. As you create more blog posts, you can link them to related posts and pages. This will help search engine bots and visitors understand the relevance, value, and relationship between content on your site.
Mobile devices accounted for 58% of organic search engine visits in 2019. Because mobile search is so popular, search engines have built their experiences around it. In fact, when you Google something on your phone, you'll see search results for mobile-friendly pages first. That means you need to ensure your site is optimized for both desktop and mobile devices.
Responsive web design is the way forward. Don’t ignore the potential of advancing your business and fall behind your competition.