Video AD Marketing
In the fast-paced world we live in, it’s critical to find new, unique ways to make your product or service stand out in the crowd of marketers vying for your prospect’s attention. Video marketing is nothing new, but it’s certainly proving to be a powerful, effective part of marketing strategy—now more than ever. Who hasn’t been sent a funny video to watch or shared an emotionally charged video message?
With our hectic schedules, people would often prefer to watch a two-minute video versus taking 15 minutes to read the same information. Presenters at this past year’s INBOUND marketing and sales conference all seemed to agree that roughly half of all the content marketers produce in 2017 should be video. Yet according to Content Marketing Institute’s B2B Content Marketing: 2017 Benchmarks, Budgets and Trends Report, only 60% of B2B marketers have used pre-produced video as a content marketing tactic, and only 10% are using live streaming.
If you’re not already in the game, it’s time!