Responsive Web Designing

Why Responsive Website ?

Responsive Web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. As the user switches from their laptop to iPad, the website should automatically switch to accommodate for resolution, image size and scripting abilities. One may also have to consider the settings on their devices; if they have a VPN for iOS on their iPad, for example, the website should not block the user’s access to the page. In other words, the website should have the technology to automatically respond to the user’s preferences. This would eliminate the need for a different design and development phase for each new gadget on the market.

responsive 1166833 1280

Advantages of Responsive Web Design

A responsive website will deliver the best user-experience across all devices and has many other advantages. If you are still unsure if you should go responsive here are 6 advantages of responsive web design that may sway your decision:

Your audience will access your website from a variety of different devices in all shapes and sizes. Responsive design will accommodate them no matter how big or small their screen is.

If you have separated websites for different devices that means you have to keep an eye on two analytics. A responsive website is just one website, meaning your analytics is just one source of information.

Again, multiple websites for multiple devices means any changes needs to be made across all of them. With a responsive website it means you only have to make the change once.

Obviously you can design and customise a mobile website and a traditional website; however you will never get the same look and feel better the two. A responsive website will keep the same design across all devices.

Your potential customers aren’t going to put up with a slow, difficult to use website. If your website isn’t compatible with the device they are using then they will simply back up and go to one of your competitors. Your audience doesn’t want to wait around; they want answers fast and easy. A responsive website will reduce the bounce rate with fast loading, easy to use navigation and clear call-to-actions.

As a responsive website is the best option for your web design needs as it delivers the best user-experience. A responsive website will increase sales as it will reach a larger, more target audience and give them the smooth and easy experience they are looking for.

Responsive web design is the way forward. Don’t ignore the potential of advancing your business and fall behind your competition.